Information Sources Used in Home Search
Real estate consumers use a wide array of sources when searching for a home. This table show the leading sources of information used by the modern home buyers. The percentages on the right are the percent of all buyer respondents who used that source.
|Real Estate Agents||89%|
|Mobile/tablet website or app||45%|
|Mobile/tablet search engine||42%|
|Online video site||27%|
|Print newspaper ads||23%|
|Home book or magazine||15%|
According to a study by NAR® and Google, real estate related searches on Google.com have grown by 22% year-over-year!
Having the best online presence managed by an real estate agent who understands how to find buyers in today’s market is key to selling your home for the best price in the shortest amount of time. In the next step, Market Your Property, you will see how I give you a competitive advantage.
Steps in the Home Selling Process
Step 2: Know How Buyers Find Homes