Our top goal is to help you set a competitive price that will position your house well against the competition, while netting you the most money possible in this market. Pricing your home well can mean the difference between being “on the market” versus “IN the market”.
While some agents will take average photos, we take our photographs very seriously. This is the first impression of your home, so they need to be amazing. We will commission a professional photographer to produce magazine-quality “HDReal” photos that are proven to sell your home faster and for more money.
All marketing material will include an architectural floor plan of your home. I will personally conduct an architectural survey of your home and draft a floor plan of each floor. This floor plan will help buyers visualize the flow of the home and help determine if the home fits their furniture.
Optimize your home’s internet presence by posting information in the Keller Williams Listing System, as well as local and global MLS systems including plenty of photographs and a description of your property. A virtual tour of your home will be placed on multiple websites to attract both local and out-of-town buyers.
We offer our professional expertise for rearranging furniture, de-cluttering, and decorating. We will also coordinate with professional staging companies to show your home to buyers in the best light.
UNIQUE WEB PAGE
We will create a unique URL and webpage for your listing to provide free information about your home 24 hours a day, 7 days a week. Each buyer that sends an inquiry will quickly receive an email and phone call.
ONLINE MARKETING CAMPAIGN
Your home will be advertised in my monthly real estate newsletter, as well as email campaigns and social media. Targeted Facebook ads will place your home in front of the right buyers every day.
Our electronic lockboxes will securely hold your spare key. Only licensed real estate agents who have a “SentriLock” card will be able to access your house. This makes showings are more convenient and gives you peace of mind, knowing that only licensed agents can access your key. This service also gives us a record of every agent that shows your house – which means we can follow up with them after showings.
Since many buyers notice listings from signs, we make sure that a high quality, legible sign is in your yard with our phone number (except in communities where signs are not permitted or by seller’s choice).
JUST LISTED CARDS
We mail postcards to your neighbors, as well as potential buyers in surrounding neighborhoods, announcing that your house is on the market.
TARGET MARKETING TO AGENTS
We will target our marketing to active real estate agents who specialize in selling homes in your neighborhood. We will pitch your home in the local San Diego Association of REALTORS® tour and caravan, allowing other agents to preview your home for their buyers.
TARGET MARKETING TO BUYERS
We use targeted marketing to attract buyers and investors who are interested in homes in your price range and area. Our office has over 200 agents, many with buyers looking for homes like yours.
Not only do we hold open houses, but our methods attract more buyers to our open houses than any other agent. Know that even if we are holding an open house at another property, we are most likely finding buyers for your house as well.
Steps in the Home Selling Process
Step 3: Market Your Property